New Betting Sites in Kenya, November 2026: the Licensed List

What counts as one of the new betting sites in Kenya this month?

A new betting site, for this page, is a bookmaker you may not have used yet that is on the regulator’s list of licensed operators. Age alone is not the test. A site that opened last month and is missing from that list is not on this one, and one that has run for years but rarely appears in comparisons can be new to you.

The reason for drawing the line there is the state of licensing in Kenya. The Gambling Control Act, 2025 replaced the Betting Control and Licensing Board with the Gambling Regulatory Authority. On 2 October 2025, Focus Gaming News reported that the old board had suspended annual licence applications during the handover, with existing licences running on until they expire. The Gambling Control (Licensing) Regulations, 2026 were gazetted on 30 June 2026 and took effect on 1 July 2026.

Then the courts stepped in. iGaming Business reported that the High Court suspended the licensing regulations pending judicial review, and later that the suspension was partly lifted, with the higher fees and capital rules still on hold. We have not confirmed the position after that report. Put together, this means a brand that is genuinely new to Kenya in 2026 has entered during a period when the route to a licence was suspended, rewritten and challenged. That is a good reason to look harder at a newcomer, not a reason to avoid one.

Which bookmakers are on our licensed list of new betting sites in Kenya?

Ten bookmakers are on the list, and each one appears on the GRA licensed operators list for the 2025/26 financial year. The table shows the licence number, the company behind it and where both were taken from, each checked on 5 November 2026.

Bookmaker	Licence number	Company	Source of number and company
SportPesa	BK 0001193	Milestone Games Limited	GRA list
Betika	BK 0001117	Shop & Deliver Limited	GRA list
Odibets	BK 0001095	Kareco Holdings Limited	GRA list
Mozzart Bet	BK 0001188	Mozzartbet Kenya Limited	GRA list
Shabiki	BK 0001080	Playco Technology Limited	GRA list
SportyBet	BK 0001203	Dreamhub Technology Limited	GRA list
22Bet	BK 0001293	Nuntis Holdings Limited	GRA list
BetPawa	BK 0001070	Nanovas International (K) Ltd	GRA list
Pepeta	BK 0001141	Norm Kick-off Limited	GRA list
Radabet	BK 0001340	Mobisphere Limited	GRA list

All ten hold a BK number, the sports betting licence on the list, and all ten carry the status “Renewal” there. The list also gives each operator’s trading name and its domains, so the company in the table is the one the regulator has on file, not a name taken from an advert. Betika’s terms name its regulator as GRA, which shows the handover from the old board in the bookmaker’s own words.

Every number and company here was read from the regulator’s list on the date shown, not from the bookmaker’s footer or a third-party guide. The list changes when licences are renewed, suspended or withdrawn, so a number that was current on that date can change later. That applies to every list of new betting sites in Kenya, including this one; a list worth trusting should name the source it checked and the date.

Three of these bookmakers, BetPawa, Pepeta and Radabet, are the ones you are least likely to find in other comparisons, and they are also the ones with the least published data. For a reader, that is the practical difference between a familiar name and an unfamiliar one: fewer of the details a decision runs on are out in the open.

Which new bookmakers are ranked, and which are not yet rated?

Five of the ten are ranked and five are not. A bookmaker gets a position and a score only when it is rated on at least 3 of the five criteria, and the unranked ones sit below the ranking as licensed, not yet rated.

SportyBet is rated on 1 of 5 criteria and 22Bet on 2 of 5. BetPawa, Pepeta and Radabet are each rated on 0 of 5 criteria: their Paybill, limits, jackpots and mobile access were not published on any page we could read. They stay on the list because they are on the regulator’s list, and they move into the ranking as soon as enough of their data is published.

1. 1

   Betika

   9.2/10 Rated on 3 of 5 criteria

   Licence number

   BK 0001117

   Regulator named

   GRA

   Company

   Shop & Deliver Limited

   Paybill

   290290

   • Grand Jackpot: 17 games at KES 99
   Read review

   Authorised and regulated by the Gambling Regulatory Authority of Kenya (GRA), licence no. BK 0001117

   18+ Not for persons under the age of 18 · Play responsibly · Helpline gamhelpkenya.com

2. 2

   Mozzart Bet

   9.2/10 Rated on 3 of 5 criteria

   Licence number

   BK 0001188

   Regulator named

   GRA

   Company

   Mozzartbet Kenya Limited

   Paybill

   290059

   • Daily Jackpot: 9 or 12 games at KES 99 to 199
   Read review

   Authorised and regulated by the Gambling Regulatory Authority of Kenya (GRA), licence no. BK 0001188

   18+ Not for persons under the age of 18 · Play responsibly · Helpline gamhelpkenya.com

3. 3

   Shabiki

   9.2/10 Rated on 3 of 5 criteria

   Licence number

   BK 0001080

   Regulator named

   GRA

   Company

   Playco Technology Limited

   Paybill

   290063

   • Power 17: 17 games at about KES 49 to 99
   Read review

   Authorised and regulated by the Gambling Regulatory Authority of Kenya (GRA), licence no. BK 0001080

   18+ Not for persons under the age of 18 · Play responsibly · Helpline gamhelpkenya.com

4. 4

   SportPesa

   9.2/10 Rated on 3 of 5 criteria

   Licence number

   BK 0001193

   Regulator named

   GRA

   Company

   Milestone Games Limited

   Paybill

   955100

   • Mega Jackpot: 17 games at KES 99
   Read review

   Authorised and regulated by the Gambling Regulatory Authority of Kenya (GRA), licence no. BK 0001193

   18+ Not for persons under the age of 18 · Play responsibly · Helpline gamhelpkenya.com

5. 5

   Odibets

   9.0/10 Rated on 3 of 5 criteria

   Licence number

   BK 0001095

   Regulator named

   GRA

   Company

   Kareco Holdings Limited

   Paybill

   290680

   • 13-game Jackpot: 13 games
   Read review

   Authorised and regulated by the Gambling Regulatory Authority of Kenya (GRA), licence no. BK 0001095

   18+ Not for persons under the age of 18 · Play responsibly · Helpline gamhelpkenya.com

If you are comparing a new name against an established one, look at the fields in the rows, not only the score. A blank Paybill or minimum withdrawal is a question to ask the bookmaker before your first deposit.

Why is this list of new betting sites in Kenya not sorted by launch date?

Because no launch date could be sourced. None of the ten bookmakers publishes the date it started taking bets in Kenya on a page we could read, and the licence numbers on the GRA list do not carry an issue date either.

There are ways to guess an age: the date a domain was registered, the first press release, the first advert anyone remembers. Each of them measures something other than the start of licensed betting. A domain can be bought years before a site opens, and a brand can trade abroad long before it arrives in Kenya. A list of new betting sites in Kenya built on those guesses would look precise and be wrong in ways nobody could check.

So the order on this page is the ranking order for the five bookmakers that are ranked, and alphabetical for the rest. If a bookmaker publishes its Kenyan launch date, or a dated press report states it, the date goes into the data with its source and appears here.

What should a new bookmaker publish before your first deposit?

Six things, and every one of them is a field in the data behind this page: a licence number, the company that holds it, an M-Pesa Paybill, a minimum deposit, a minimum withdrawal and a stated payout time.

Among the ten, all have a licence number and a company name on the GRA licensed operators list. The payment fields are where the gaps open. Six publish a Paybill, five publish both a minimum deposit and a minimum withdrawal, and BetPawa, Pepeta and Radabet publish none of the payment fields on a page we could read.

A gap is not proof of a problem. It does mean you would be the one finding out, with your own money. Before a first deposit at a bookmaker whose payment fields are blank here, look for the same six facts on its own site. If they are there, you have what you need. If they are not, ask in writing and keep the answer. The page on M-Pesa betting sites shows what complete payment details look like for the bookmakers that publish them.

How do you check that a new betting site is licensed?

Start with the regulator’s list. Look up the brand under its trading name, note the company and the BK number next to it, and check that the domain you are on is among the domains listed for it. If the brand is not there, stop there.

Then check that the details agree with each other. The company in the bookmaker’s terms should match the one on the list and be the one that receives your M-Pesa payment, and the payment should go to a registered business Paybill. A request to send money to a personal phone number is a warning sign at any bookmaker, new or old. The guide to checking a GRA licence goes through the steps on the GRA list in detail.

Two more checks take a minute each. Look for the 18+ notice and a responsible gambling page, which a licensed bookmaker is expected to carry. And search the bookmaker’s name together with “GRA” or “licence” in recent Kenyan news; a suspension or a withdrawn licence is usually reported.

Do new betting sites in Kenya with bonus offers publish their terms?

Not on any page we could read. Among the ten, only SportPesa advertises an offer on its homepage, a multi-bet bonus whose terms are not stated, and no bookmaker publishes a registration bonus with full terms.

So a search for new betting sites in Kenya with bonus offers runs into the same wall as the bonus page: headlines, no terms. A newcomer may well run a sign-up offer inside its app or account area. Before you accept it, read the wagering requirement, the minimum odds and the expiry. Those three fields, plus the maximum bonus, decide what any bonus is worth, and the betting bonuses page explains each one with an example.

A larger bonus from an unlicensed site is the most common trap for anyone looking for new betting sites in Kenya with bonus offers. The licence check above comes first; the bonus comes second.

How is a bookmaker added to this list?

A bookmaker joins when it is on the GRA licensed operators list with a sports betting licence. Its licence number and company are taken from that list; its other fields are then filled from its own pages first and a payments guide second, each with a source and a check date, and it is scored once enough criteria have data.

The list is updated on the first of every month, and any field checked more than sixty days earlier is read again first. Brands that are not on the regulator’s list are not listed at all, however often they are advertised.

The full method sits on how we score. Payment details for each bookmaker on the list, including Paybill numbers and limits, are on the page about M-Pesa betting sites.